Things you'll require
- An individual Facebook account
- Internet access
Setting Up A Facebook Page
1. Produce the page
When you're logged in to your personal account on Facebook, most likely to Pages to develop your new page
You will certainly be offered a couple of alternatives, including 'Business, Organization or Establishment' and 'Cause or area'.
Select 'Company, Company or Establishment' and choose 'Charity' from the scroll down food selection. Add a name to your page (the name of your organisation) and also click to certify that you are the main rep of the organisation. Make certain you enter the name properly as you could not constantly transform it later.
2. Customise the page
Facebook will certainly ask you to add a Web page description, a connect to your web site and a special link for your Facebook page, i.e. facebook.com/yourorganisation
It will after that ask you to add an account image (the recommended size is 180 x 180 pixels), which need to be your organisation's logo.
Finally, you can define a particular audience, or you could skip through this action.
As soon as you have the fundamentals established, you need to after that add a cover image (851 x 315 pixels) which should be a branded photo that demonstrates exactly what your organisation does. Engaging cover images can be actually effective in encouraging people to like your page. You'll additionally need to include some info about your organisation to the Info section.
The standard skeleton of your page is currently live. Facebook will ask if you 'd like to 'Like' your page. If you do so, all activity will certainly appear in Information Feeds of those you're linked to personally to on Facebook. Without any content on the page, we wish to conserve that organic Timeline tale for when you're truly all set for people to watch the page, so avoid this in the meantime.
3. Add engaging content
Prior to you begin sharing your page, it's advisable to get some excellent web content on there. Ask concerns, use images, videos as well as infographics to involve your target markets, and don't forget to maintain blog posts really short-- the majority of people will be visiting your page via their mobile phone. It's valuable to think of who your audience( s) will certainly be, and exactly what will certainly interest them regarding your organisation. Think of the messages as telling stories, and not as advertising messages.
4. Employee supporters
A great area to begin is by welcoming your coworkers to such as the page as well as ask them to share it with their close friends. You could also use your web site, newsletter, blog and e-mail updates to promote your page and create a core base of fans. If your updates are involving you will soon see that your fans will certainly do most of the recruiting for you.
5. Action your success
Usage Facebook understandings to determine how well you're doing and what could improve. Insights give you info on your audience, exactly how they communicate with your page as well as the efficiency of your blog posts.